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About Us

Limelite PR help companies and organizations benefit from the influence of moms.

Moms are a valuable, sophisticated and dynamic market. They control 85% of household spending, are champions at generating word of mouth, inciting action and spurring cultural change in their communities. Digital moms represent a new landscape of influencers that have fundamentally changed the way we market to and within the community, thus creating a demand for an integrate approach to public relations and marketing activities.

WHAT WE DO:

LimelitePR distinguishes itself by working with clients and agencies to build strong mom-focused PR strategies and implementing innovative campaigns. By being wholly immersed in all things mom we stay one step ahead of the competition, utilizing our vast experience, knowledge, and networks to work efficiently and avoid common mistakes made by other (generalist) practitioners. Ultimately our clients benefit from the creation of a strong, customized community of mom brand advocates, loyal consumers, vocal media mavens, and passionate community partners.

HOW WE DO IT:

We create a dynamic strategy. With more and more tools for communication in play, a comprehensive strategy is not only good business; it is essential. A strategy ensures that there is a flow and growth to PR efforts; capitalizing on the momentum that good PR efforts earn. There isn't one silver bullet approach that will reach all moms. To provide the best results, we ensure multiple touch points are incorporated into a brand's strategy.

We generate great press coverage. Although it must be supported with other channels of communication, traditional media remains a very important medium for reaching moms and should be included for a well-rounded campaign. We find unique angles, develop original story pitches and make contact with traditional & new media.

We forge relationships. Online or offline, we execute campaigns that focus on quality engagement opportunities. We understand how important yet fragile trusted relationships are to moms so we take a sophisticated and sensible approach to the market.

We get moms talking about you. From social media networks to neighbourhood playgrounds, we understand moms’ behaviours and the opportunities available for companies to engage in the market. While it’s not a mystery that Moms control 85% of the household budget, the tactics to reach this demographic are as varied and complex as women are themselves. Limelite PR employs a variety of tools and techniques to develop effective communication channels and harness the power of the word of mom.

General Enquiry:
info@Limelitepr.com

Vancouver Office (PST)
778.786.1495

Victoria Office (PST)
250.483.5442

New Business Enquiry:
Jeanette Miller, Principal