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Harnessing the Word of Mom.

We are a digital PR agency proficient in traditional and social media strategies, with a specialization in the mom market.

As recognized specialists in moms (or mums), we work with a wide range of companies and organisations including small and medium enterprises, non-profits, health, franchise, e-commerce and arts sectors.

Our primary objective is to develop strategies and programs that help clients cultivate meaningful relationships with moms in order to inspire action and brand loyalty.

Because expertise underlines all that we do, we work hard to ensure that our connections, campaigns, industry knowledge and our reputation in the mom niche are of the highest quality. We are moms speaking to moms.

OUR ANNOUNCEMENTS:

We're thrilled to announce that starting November 2011, we'll be working with two new clients - Vancouver International Children's Festival and Swiss Natural. We are providing a range of services for each including strategic counsel, mom influencer outreach, social media planning and support.

For a third year in a row, Limelite PR sponsored the SavvyMom Mom Entrepreneur of the Year Award and this thrilled to be providing providing this year's winner, Momstown, with a year-long PR coaching and strategic consultation package valued at $3,500.

Some additional programs we worked on in 2011 include:
- USA blogger outreach promoting Signature Brand's launch of two S'mores and OREO icing, where we earned coverage in leading mom blogs including SeeryusMama, She Scribes and MommyHatesCooking.
- Strategy development and execution to promote and increase engagement on the ETFO's Kids Matter forum including forging partnerships with Ontario mom bloggers and online mom communities.

THE LATEST ON OUR BLOG:

Sizzling Stats on the Mom Market

7/20/2011 12:26:08 PM

If you are looking for some great insight into the world of marketing to moms or marketing with moms, there has been a flurry of good data released over the past week that I would highly recommend reading: 1. Edison Research just released a new report called Moms and Media: 2011. The study examines media [...]

Eight ways to get your Mom Blogger pitch deleted

6/21/2011 7:55:34 AM

By Harriet Fancott, Limelite PR Senior Associate Mom bloggers are prolific writers, social media mavens, entrepreneurs, and caregivers. Many are former professionals, and yet despite this, businesses often fail to treat them as valuable partners in promoting their message. Here are eight surefire ways to have your pitch ignored: 1) Start your pitch with “Dear Mommy [...]

Why Twitter marketing is as important as Facebook marketing

6/14/2011 8:04:36 AM

By Jeanette Miller, Principal, Limelite PR As Harriet’s last post outlined, it’s obvious that companies need a Facebook presence if they want to reach moms. But the question many companies are still pondering is “Do we really have to be on Twitter”? When I caught the post Why Facebook Marketing is More Important Than Twitter Marketing [...]

Social media rivals email for marketing supremacy

6/6/2011 9:51:45 PM

By Harriet Fancott, Limelite PR Senior Associate If you’re a small or medium-sized business (SMB), you need to take social media seriously. The latest research by Pitney Bowes in a post by E-marketer indicates that social media is rivaling email in marketing effectiveness for SMBs. Researchers asked SMBs to rank marketing tactics such as email, [...]

Ten ways to get your blogging mojo back

5/23/2011 9:00:38 PM

By Harriet Fancott, Limelite PR Senior Associate Are you in a blogging rut? It happens to everyone but it’s important to blog regularly. Consistent blogging shows you are active and on top of your industry or sector. It helps people find you, and positions you as an expert in your field. Here are ten ways [...]

FEATURE CLIENT: Vancouver International Children's Festival

Limelite PR is working with the VICF to develop and implement a social marketing and communications strategy. Find out more about the variety of service offerings we are providing to this arts & culture institution.

FEATURE SURVEY:
Social Networks are Canadian Moms Little Helper

A November 2010 nationwide survey conducted by Limelite PR in conjunction with Canada's top national mom publication SavvyMom.ca, shows that Canadian moms are using social media to stretch their dollar as well as nurture their relationships. Learn more...