Demonstrate the value in employing social media to help change cultural perceptions around infant crying in order to prevent shaken baby syndrome.

Facilitate the inclusion of social media into the organisation's infrastructure and ongoing marketing efforts.

Plan and execute a grassroots campaign, including a media event called the "Purple Cap Projects" (now named Click for Babies), generate press coverage and enlist crafters, moms and seniors to knit purple baby caps.

We provide a variety of services including social media counsel, strategy and policy development, event management, blogger outreach, provincial media relations, stakeholder relations, develop and manage Facebook event page, online community engagement (forums, meet-up groups, Twitter, Facebook).

Tactics:          

• Social media strategy, policy, guidelines, training and support
• Blog assessment flow chart
• Social media reporting structure
• Media relations
• Identify and pursue relationships with local knitting groups, yarn shops, meet-up groups, clubs
• Pursuing partnerships with local health authorities
• Outreach to mom bloggers located in BC and across North America (USA and Canada)
• Manage the media event and photo opportunity logistics