Parenting by Nature approached Limelite PR to increase online brand awareness and keep the company ‘top-of-mind’ when mom consumers look for natural parenting products (cloth diapers, slings, eco toys). The company credited previous online PR activities (conducted in the USA) to maintaining sales during an economic downturn and thus emphasized their dedication to implementing innovative and engaging campaigns.

Within five months of working together, the company experienced a growth in sales, with the national media campaign generating coverage in Sweet Mama, yoyomama, Savvy Mom, and Calgary’s Child Magazine.
The Mom Blogger Ambassador contest generated 4,000+ impressions with 43 feature blog posts (contest entries), over 1000 comment impressions and tweets, a doubling of the PBN social media fan base (Twitter followers & Facebook fans), and generating over 700 individual votes for the finalists.

We developed a 12-month Action Plan that focused on creating a framework for PBN’s social media activities – an editorial calendar for the corporate blog and purchasing of Facebook ads, building the company’s reputation through a national media relations campaign, and the creation of two signature North American-wide online contests – the winter 2009 Mom Blogger Ambassador Contest (Blog 2 Inspire) and spring 2010 Contest.