Investigating Canadian Moms - Stats & Facts

LIMELITE PR conducts nationwide surveys on Canadian moms' behaviours, beliefs, and habits. We investigate how moms receive information, determine what's important to them, and how their thought and behaviour process impact their decisions. This information helps us  develop effective and impactful campaigns for our clients.

2010 MOMS MILESTONES:

Survey partner: SavvyMom.ca

The Journey from Woman to Mom. The More Things Change, The More They Stay The Same

Despite the many advances that make moms’ lives a little easier, help them feel more connected and provide them with a wide range of choices, the personal journey from woman to mother remains almost the same.

In a national survey released in time for Mother’s Day 2010, and conducted by Limelite PR and SavvyMom.ca, over 280 SavvyMom.ca readers confirm they continue to experience a significant positive transformation when living life in a new mom role.

SavvyMom's editorial spoke to the sentiment of this survey the best, especially when they call moms "da bomb".

2009 CDN MOMS CHRISTMAS STRESS

 

Survey partner: SavvyMom.ca

Christmas Holidaze Takes Toll on Mom

The results of this nationwide survey shows that moms bare the brunt of the responsibilities and overextend themselves over the holiday season. Underneath all their holiday cheer, moms feel anxious, guilty and wish for Santa to provide more time and money.

2009 CDN MOBILE MOMS:

 

 

 

 

 

Survey partner: SavvyMom.ca

Necessity is a Canadian Mother's Mobile Device

The results of this survey reveals that Canadian moms view mobile technology as an integral tool that helps them save time and stay connected.

32% of moms say they let their children play with the mobile device, with 53% choosing "traveling in the car" as the primary location.

53% discover new mobile device applications via friend and other moms, highlighting the power of word of mouth when it comes to spreading the word about these tools.

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2009 CDN MOMS MEDIA HABITS:

Survey partner: UrbanMoms.ca

The results of this survey reveals that Canadian moms refer to online sources for stories about their community and rely on their peers and network to provide them with practical information.

73% of moms receive 4 or more e-newsletters

37% of moms subscribe to 1-2 magazines, with 20% receiving no print subscriptions at all

40% of moms refer to TV programs as their source for news and current events

Canadian moms are most interested in local stories (30%) but parenting/family stories and lifestyle stories (food, fashion, trends) also garner worthy attention at 20% each.