Case Study : non-profit, arts & culture

Vancouver International Children's Festival

The VICF has been inspiring audiences since 1978. More than 1.6 million visitors have been engaged and entertained by their world-renowned arts programming

Contract term: November 2011 - August 2012

As non-profit arts organisations across B.C. face continued cuts to government grants and decreased sponsorship revenue, the VICF has focused their attention to streamlining the organisation and including more cost effective social marketing efforts that better reach their target audience of Vancouver and British Columbia families. Limelite PR is working to help them meet their bottom-line goals to increase 2012 ticket sales and eliminate a looming budget deficit.

To be updated at the end of the contract period.

Limelite PR is providing integrated marketing communication and social media services. Activities include:

• Developing a social communications strategy
• Developing key messages, core values and a vision statement
• Consult and advise strategic ad placements as well as assist in the production of print ads
• Develop a content strategy and identify leading sources for cross-promotional purposes
• Writing, editing and/or proofreading of all promotional collateral including blog, e-newsletter, brochure, and poster
• Maintain and drive adoption (through training) of all relevant social media channels including Facebook, Twitter, Flickr and YouTube
• Indentify and outreach to key community influencers (mum bloggers and teachers)
• Manage media sponsor relations and communications